Those five words are enough to set your business apart from others and form a clear vision of your brand. They can also equip you better to prepare for your small business photo session and inspire and guide your photographer to create the ideal images you need.
For local wine and beer shop – Bottle House – their five words were:
We ask all our small businesses to define their 5 words in their initial questionnaire, so whether you are selling a product, service, or are creating a personal brand, this exercise can get the gears turning on how you want your clients to feel when they interact with your website, social media, or physical shop.
Walking into a retail shop, it is important to know that you will be assisted with warmth and eagerness. To capture this word, we took a few photos of the business owners showing a “customer” their product to convey a customer service experience met with warmth.
What better way to communicate friendliness then to get some great photos of the faces your customers will see when coming to your store?! They didn’t want their store to feel stuffy or unapproachable, so we kept these casual!
Side note : Want a cheat sheet? Grab our free checklist to prepare for your next small business photoshoot!
This is where we leaned into the offerings and products this business had to offer. From wine, beer cocktail additions, and more – it was important for us to capture the entirety of their offerings as pieces that made up the whole of the shop.
Now all of the above might be true, but what is great customer service and variety without quality products that keeps people coming back for more? Here, we want photos to capture the standard of excellence in which the business holds themselves.
Am I the only one who shares mouth watering food and beverage posts to friends on Instagram with the message “Have you seen this place? Let’s go!” ? A few shot’s of a businesses offerings in action allows the viewers to imagine and even crave the desire to check it out!