THE WORKFLOW LAUNCHPAD
welcome to
streamline your client experience
and build a sustainable family photography business you love
Have you ever felt like:
- You love photography but this business stuff makes you want to quit
- Your client experience is messy and you're not even sure people are really reading or getting it
- There's got to be a way to simplify + work less but you don't know where to start
- Everyone's telling you to use a CRM but no one's showing you how
Been there, done that.
Reading endless blog posts and piecing together youtube videos can only get you so far...
Everything you need to streamline your business with a virtual sales model.
- keep fumbling along trying to figure out how to do it all yourself
- set it up through trial and error and years of troubleshooting
- miss important steps that could cost you clients, money, and peace
A
- get the back-end of your business running like a well-oiled machine.
- feel creatively jazzed about your work again, knowing the details are taken care of
- feel confident in your process and that every client is getting your best (without having to hold their hand through every step)
B
you could...
and I used to feel like a hamster on a wheel.
Rewind (even further) to my time as a teenager and then as a college student, working in those old mall portrait studios... I was trained in executing IPS and I worked with hundreds of families in this model, which I then adjusted and carried into my own business when I launched it in 2013.
While there were some definite upsides, I noticed a general frustration among families around making on-the-spot purchase decisions, feeling regret, or needing additional support after the sales meeting.
...wondering "when is this going to feel easier?"
"when will I start enjoying this and feel confident instead of constantly questioning, defending, and changing my processes every.single.year?”
Hey, I'm Leah
Now, I work <15 hours a week on my photography business and support my family of 5 with my income as a family photographer
That's not a brag. I'ts a testimony.
Images by 1. Kara Leigh Creative + 2. BeeStill Photography
meet the teacher
5 years into my business, I was still working my butt off but everything felt messy - like I was totally faking it and not really making it.
Not to mention, as my own family grew, my time felt more precious and scheduling extra intake calls and meetings and sales sessions became inconvenient and stressful, for me, my family, and my clients.
That’s when I set my mind on virtual sales.
Since then, I’ve built and refined a system of booking, preparation, and delivery that is flexible enough to accommodate variability among my clients, while still maintaining dependability, consistency, and boundaries.
This is possible for you, too. (and in a lot less time!)
Featured on:
now Open!
When you're ready to make some moves, this course is here for you. You'll get access to all the modules upon purchase so you can dive right in. It's self-paced, so you can tackle one piece at a time till you've built foundations that truly work for you.
You’ll have forever-access to review and replay as much as you want, plus access to any updates and bonus material that's added over time.
I'm so confident that this can change your life and business and am PUMPED for you to dig in- it can be implemented all at once or piece by piece with as much time as you need ... but within the first 30 days, if you've taken a look through the course and don't feel like it can add value, you can contact me at leah@lofirefly.com. I'll work with you one on one to troubleshoot and find the right adjustments till it does, OR I'll refund your full payment, guaranteed.
The promise
$2000+ value
regular price $997
early adopter price
This is for family photographers who
- want flexibility and margin in their work/life balance.
- are ready to be the boss of their business and put in the effort to make it happen
- don’t have the capacity, ability, or desire for a bunch of extra phone calls or separate sales meetings.
- want their clients to have well-printed, archival keepsakes, and the opportunity to make those decisions on their own
- want and/or need to make more money!
- need a simple client experience that works for clients who have complicated schedules, newborn babies, live out of town, work nights, or any other combination of circumstances that comes with serving families
Leah is an amazing teacher and her lessons are clear and educational, without being overwhelming. She is responsive, helpful and super supportive!! She gives action steps for you to actually apply her teachings and her email templates are solid and written with heart and care.
I like that her workflows will help photographers save time and become more profitable and thus more sustainable. I also like that it's set up to keep things flexible for clients and don't feel high pressure, salesy or pushy!
-Jenn | Jennifer Hyman Photography
"The Workflow Launchpad course is well-thought-out and packed with info for
transitioning to a virtual sales model!"
getting sales notifications while you’re playing w your kids, eating dinner, or doing literally anything else!
confidently executing your process from start to finish with every client
and more of this
personal, lasting relationships with your clients (with people who want and value your art vs one-off price shopping sessions)
setting and upholding kind but firm professional boundaries
dream clients who are ready to book within 7 days of finding you (no more “I’ll ask my husband + get back to you”)
a virtual delivery experience that's flexible for busy families (including yours)
serving from a place of margin and joy overflowing
a structure that makes you excited to shoot and sell every time (not churning out sessions like a mall elf)
knowing exactly what to say to questions, pushback, or bad-fit clients (with zero guilt!)
- back and forth emails and custom responses
- clients trying to direct the process
- phone calls, meetings, and sales sessions that take away from your personal margin
- wondering if you told them about that one thing or asked them about that other thing...
- sending a gallery link and never hearing from your client again
LESS of this:
we're talking about
What photogs have to say:
"This is essential if you are not workflow savvy!
SO WORTH IT."
Victoria | Bee Still Photography
I've gone through other online courses and the quality in this is by far superior. Superior in all regards. Layout, excellence, resources, substance, etc. I wish all courses were laid out like this!
- Delivery workflow
- Packaging final images for the virtual reveal
- Making the slideshow (+ why you can’t skip this!)
- Slideshow sample 1: in-home 1 year old session
- Slideshow sample 2: home/backyard shoot with 2 kids
8. Delivery: Preparing a virtual client reveal
- post-processing workflow
- culling for refined (not overwhelming!) galleries
- backup: tools, rules, and process
7. Post processing : manage your images and deliver with confidence
- Prep workflow (setting expectations and informing clients before a shoot)
- Blog post topic swipe file for client prep + SEO
- Leah’s style guide
6. Client prep : connect with simple, clear, messaging
- lead workflow (from inquiry to booking in <7 days)
- Phone call script
- BTS creating and sending a booking proposal
- Lead workflow in action (case study - email only)
- Lead workflow in action (case study - booking proposal after a phone call)
- Leah’s client experience guide
5. Inquiry to booking phase (stop getting ghosted!)
- What it is and why you need it
- The ‘all the things’ board
- The ‘my month’ board
- The ‘my week’ board (putting it all together)
- Duty day card + checklist
- Checklist idea swipe file
4. Trello Masterclass : get organized and manage your time
- Model comparison + benefits
- Visual timeline (from client + photographer perspective)
- Pricing with collections + print credit model
- Overview - inquiry to booking phase
- Overview - client prep
- Overview - The shoot (+ the “what’s up next” chat)
- Overview - Post
- Overview - Delivery
3. The Workflow Overview
- software + tools master list
- CRM crash course
- ideas for marketing with your CRM
- Email template master swipe file
2.Clarity + Control
- welcome
- getting clear on your ‘why
- mission-defining workbook
1. Your big Picture
The full course outline
email template library for all responses, follow-ups, prep, delivery, client questions etc in the workflow (over 30!)
my client guide
my wardrobe prep tip style guide
templates for the full virtual workflow client experience
master list of helpful blog post topics for SEO + client prep
my software + tools master list w/ opt-in discount codes
swipeable materials for every stage
$2000+ value
Reg price: $997
"HOW MUCH WORK WILL THIS take?!"
With over 3 hours of video content, behind the scenes walkthroughs of my CRM set-up, pricing tools and strategies, workbooks for vision-casting and planning,
questionnaires, email templates for every step, exact samples of workflow triggers and set-up for your workflow, and more...
you have everything you need to get a virtual workflow up and running.
Each module includes an action-step checklists + a community group of peers working through it with you, too.
That said, this isn't a quickie course or cheat sheet pdf. We're talking sustainability here, so this is for photographers who are willing to put in the work upfront now so they can run more efficiently later.
Now how would that feel?
Maybe you're thinking...
Dedicate an hour a day or a few hours of naptime hustle a week to the course material and action steps and you'll be up and running in < 1 month with a fully workflow and business systems with staying power.
The truth is...that's up to you.
With all the resources and the exact roadmap in your hands, you'll cut the process of developing a full, new client experience down SIGNIFICANTLY.
It's a launchpad for your successful future as a family photographer.
So yes, you'll need to commit to carving out a little time to implement these foundations, but the rewards are endless.
When you're ready to make some moves, this course is here for you. You'll get access to all the modules upon purchase so you can dive right in. It's self-paced, so you can tackle one piece at a time till you've built foundations that truly work for you.
You’ll have forever-access to review and replay as much as you want, plus access to any updates and bonus material that's added over time.
now enrolling!
I'm so confident that this can change your life and business and am PUMPED for you to dig in- it can be implemented all at once or piece by piece with as much time as you need ... but within the first 30 days, if you've taken a look through the course and don't feel like it can add value, you can contact me at leah@lofirefly.com. I'll work with you one on one to troubleshoot and find the right adjustments till it does, OR I'll refund your full payment, guaranteed.
The promise
$2000+ value
regular price $997
early adopter price
early adopter price
You'll have small group + individual support whenever you need it.
And if you get stuck or hit a wall...
- Access to the facebook group of launchpad students means you can can support each other, learn from questions and unique use cases, and connect with me directly as you build your systems.
- Individual feedback, bonus recordings, and Q&A calls to help you succeed.
- Past cohorts can continue to assist and gain from incoming group questions, providing perspective of various CRM implementation over time AKA it just keeps getting better.
“Why can’t I just commit to finally spending 2 hrs actually implementing the CRM I bought last year?”
You could, but you haven’t yet - that’s probably because the 30,000 ft view looks like your kids shot silly string all over your house and you have no idea where to start. This course it the launchpad. A clear method of puzzle pieces that fit together into a sustainable workflow built for family photographers, specifically.
you may still have questions...
"What’s the difference between this client experience workflow and something like the Simple Sales System?
There are several main differences, mostly around the philosophy around transparency, booking methods, and the delivery process (like when they choose their collection, how clients view their final images, and deadlines). All in all, this method provides flexibility to the client while still holding boundaries and expectations for the business. It removes more of the IPS-ish pressure while still making customer experience and product sales a priority.
"Do I have to have a CRM for this to work?"
A CRM will be crucial to seeing the results of time freedom you crave - but if you don't have one yet, (or do but it's not really working well for you!) that's fine. I'll help you ease in and refine the pieces to make the workflow shine for you. I use Sprout Studio as my CRM and all my video tutorials and walkthroughs are demonstrated with this platform BUT if you use another CRM + delivery method (ex Dubsado, 17Hats, Honeybook with Pixieset, Instaproofs, etc) you can still transfer the same ideas, emails, sequencing triggers etc. to any platform.
What if I try this and it's just not for me?
Making business decisions is hard (that's why you're here!) but investing in education to help with that shouldn't be one of them.
If you start the course and aren't happy with it or see the value for your business within the first 30 days, I'll work with you to troubleshoot and find the right adjustments. If you're still like NEVER MIND, take me back to my spreadsheets and all inclusive delivery, I'll refund your full payment, guaranteed.
"But I'm an ARTIST, I don't do boring things like systems!"
If more $$, more of your dream clients, more predictable bookings, more flexibility to work only when you want to, + more freedom to create with the artistry you desire sounds boring, you go ahead and keep believing that artists don’t do systems ;-)

On the other hand, if you’re ready to experience more fulfillment + peace of mind than you ever thought possible in running a photography business, join in and get started - remember, it's risk free.
How long will this take to watch and implement? When will I see results?
The modules themselves include both pdf and video walkthroughs to guide you from start to finish of the workflow, which you could digest in a few hours. Because this is a project-based course, though, you'll likely come back to the videos and templates several times to gain confidence and familiarity with the process. Some students may choose to implement all the email templates, guides, workflow triggers etc. as-is, but others may choose to take more time tweaking or personalizing them, so the total time it takes is really flexible.
There will also be pieces that will require your focus outside of course, like pulling images for your portfolio, updating the experience guide with your info, and setting your price lists. The course can't do this for you - but it can give you guidance on how to do them, and once you have the pieces, the workflow provided will help you put everything into plug everything into place and start sharing right away, booking, and wow-ing right away.
