Brand photo ideas for service-based businesses


What do you take photos of if your business doesn’t have products?

Well, friend, here’s the key —


The business owner, the team, the work you do IS THE PRODUCT, so showing potential customers a behind-the-scenes look at what you do and how you do it — that’s the secret sauce for pulling in your dream clients.

People want to know what they’re going to get before investing, and these days, your web presence is like your store window. Customers will always window shop before coming inside. Great storytelling photos can bring them “inside” their experience and help them visualize where they fit and how you can serve them.


Above : Atlas Chiropractic – Charlottesville, VA / This office had only two windows, fluorescent lights and green walls – it’s still a lovely space, lovely people, and guess what? It’s still fine.


Sometimes this can be a hang-up, too, as many service-based businesses don’t have a physical location. If you’re used to working from the kitchen table with your cup of boring black coffee, a messy bun, and fuzzy socks between school drop-offs — that’s ok! I think a lot of people are scared to show how they truly work if it isn’t “pretty” — but guess what? People buy from people.

And people appreciate a good back-story, too.

Don’t be afraid to share whatever part of the journey you’re at right now and bring your customers along —that’s part of why people support local business in the first place, so embrace it!

I’ve done brand sessions in the home, a friends’ apartment, an alternate business that let us take down their wall art and shoot in their space, the great outdoors, and the basement of a church kitchen — we can always find a location that helps tell your story.


Above : Jessica Norby, Social Media Strategy / As a personal brand, Jess works with small business owners to define and map out their media strategy, all from home with a toddler and german shepherd at her heels – which makes us love her even more, right?!.


Detail shots are part of our main goal with service-based business sessions – aka the tools and the process beyond your typical headshot.

These are great for sprinkling throughout your website to share different levels of your service and sharing more about your expertise. For some businesses, detail shots can be as simple as your hands on a computer or taking notes in a notebook. It can be your favorite mug you drink from while dreaming up designs or supplies for refinishing cabinets.

The Movement Barn – a boutique fitness experience using the gyrotonic method with personal trainer and dancer Casey Turner in a little barn in a field of wildflowers – I meeeeean ?!?


The bottom line:

  • The most valuable thing you can have photos of for a service-based business is Y-O-U

  • Don’t have a location? It’s fine.

  • Don’t have products? Still fine.

  • What do we take pictures of? You doing what you do, how you do it, where you do it. Cause you’re awesome.

brands, education


Brand photo ideas for service-based businesses